General

For two and a half years I ran operations for a wellness subscription box: a monthly mix of supplements, a tea or functional beverage, and one rotating self-care item. We grew from 180 subscribers to just under 4,000. Somewhere around subscriber 900, I learned the lesson this whole post is about: a subscription business is…

I have been part of six wellness product launches now: three supplements, a functional tea, an adaptogen blend, and a greens powder that shall remain nameless. Every single one taught me the same lesson from a different angle. Launches do not fail on marketing. They fail on operations, and they fail in ways that were…