Organic Search Is the Most Profitable Channel for Wellness Brands Paid advertising for health and wellness products is expensive and getting more so every year. Facebook CPMs for supplement ads have risen 35% year over year, and Google Ads for competitive wellness keywords can cost $3–$8 per click. Meanwhile, organic search traffic converts at comparable…
UGC Video Is the Highest-Converting Ad Format — and the Most Expensive to Produce User-generated content videos drive some of the highest conversion rates in e-commerce advertising. According to a 2025 Stackla report, ads featuring UGC-style content convert at 4.5x the rate of professionally produced brand ads. For wellness brands in particular, where trust and…
Instagram Remains the Discovery Engine for Wellness Products Despite the rise of TikTok and the evolution of social platforms, Instagram continues to be the primary discovery and purchase channel for health and wellness brands. A 2025 survey by Later found that 67% of wellness consumers discover new products on Instagram, and 43% make a purchase…
Marketing Budgets Are Shrinking While Expectations Keep Growing Health and wellness brands face a paradox in 2026: consumers expect more personalized, visually rich marketing than ever before, while advertising costs continue to climb. Facebook CPMs have increased 30% year over year. Professional photography and videography remain expensive. And hiring content creators for UGC campaigns can…